QA Revolution

Human vs. AI: LinkedIn Content Writing Experiment


In an era where artificial intelligence (AI) is not just a buzzword but a tangible force reshaping our professional landscapes, the boundaries of AI’s capabilities are constantly being tested and expanded. This brings us to an intriguing question: Can AI surpass or even match the nuanced creativity of human intelligence in professional content creation? To explore this, I have decided to conduct a personal experiment to determine if my writing skills are superior to AI and more specifically ChatGPT. For the purpose if this experiement, I am going to focus on LinkedIn content creation.

This experiment delves into the realms of professional networking, personal branding, and the art of effective communication. LinkedIn, the world’s largest professional network, serves as the perfect arena for this showdown. It’s a platform where the power of words shapes careers, forges connections, and sparks thought leadership. By comparing content created for my LinkedIn profile, posts, and resume, both by myself and by ChatGPT, this experiment aims to uncover insights into the evolving dynamics between human creativity and AI efficiency.

As we stand at the crossroads of a digital revolution, this experiment is more than a mere comparison of writing abilities. It’s a journey into understanding how AI can complement, challenge, and perhaps enhance our human skills in the professional world. So, let’s dive into the “Human vs. AI: LinkedIn Content Writing Experiment” and unravel the layers of this fascinating exploration.

The Prompt

At the heart of this experiment lies the prompt I provided to both myself and ChatGPT. The prompt is a crucial element, as it sets the stage for the content that follows. In AI-driven content creation, particularly with advanced models like ChatGPT, the quality of the output is heavily dependent on the quality of the input, or ‘prompt engineering.’ This concept refers to the skillful crafting of prompts to guide the AI in generating relevant, coherent, and contextually appropriate content.

For this experiment, the prompt I chose was: “I am conducting an experiment to determine which is better: me or ChatGPT. I am going to provide information that I have written for my LinkedIn profile. I will then let others in my network decide which one they prefer.” This prompt was intentionally designed to be clear, concise, and directive, providing a straightforward task for both human and AI.

Prompt engineering is not just about instructing an AI; it’s an art that requires understanding the nuances of how AI interprets and responds to human language. A well-engineered prompt can significantly enhance the quality of AI-generated content, leading to outputs that are more aligned with human expectations and needs. This experiment, therefore, also serves as a testament to the importance of prompt engineering in leveraging AI’s capabilities effectively.

In the following sections, we will explore how both I, as a human writer, and ChatGPT, as an AI language model, tackled this prompt. The comparison will not only shed light on the strengths and limitations of each approach but also illustrate how critical and nuanced prompt engineering is in the realm of AI-assisted content creation.

LinkedIn Headline

The LinkedIn headline is a critical component of your professional profile. It’s more than just a job title; it’s a concise statement that encapsulates your professional identity, expertise, and value proposition. A well-crafted headline can capture the attention of your network and potential employers, setting the tone for your entire profile.

For this experiment, we have two versions of the headline. The original headline, provided by me, reads:

“AI | QA Evangelist | Thought Leader | Agile | Quality Engineering | Training | Transformation | Process Improvement | Change Agent | ISTQB | MBA | CSM | Consultant | Blogger | Follow Me”

This headline is comprehensive, listing a wide array of skills and qualifications. It touches upon various aspects of my professional expertise, from AI and QA evangelism to Agile methodologies, and from quality engineering to transformation and process improvement. It’s a headline that aims to encompass a broad spectrum of roles and certifications, such as ISTQB, MBA, CSM, and more, while also inviting engagement through a call-to-action: “Follow Me”.

On the other hand, the revised version, crafted to enhance clarity and impact, is as follows:

“AI & QA Evangelist | Agile Thought Leader | Expert in Quality Engineering & Training | Transformation Specialist | Process Improvement Innovator | Change Management Pro | ISTQB Certified | MBA | Certified Scrum Master (CSM) | Consulting & Blogging Enthusiast | Connect & Follow for Insights”

This revised headline maintains the essence of the original but is structured for better readability and professional appeal. It emphasizes key areas of expertise and roles, such as “Transformation Specialist” and “Change Management Pro,” adding specificity to the broad areas mentioned in the original headline. The addition of phrases like “Consulting & Blogging Enthusiast” and “Connect & Follow for Insights” not only showcases additional interests and activities but also encourages network engagement in a more subtle and effective manner.

Both headlines serve as a testament to the diverse professional landscape I navigate, yet they do so in distinctly different styles. The original headline offers a direct, list-like approach, while the revised version aims for a more narrative and engaging style. This section of the article exemplifies the subtle yet impactful differences that human and AI approaches can bring to professional branding.

LinkedIn About Section

The ‘About’ section on LinkedIn is where professionals showcase their career narrative, highlighting their experience, achievements, and unique value proposition. It’s a space to tell your story, reflect your professional identity, and connect with your audience on a more personal level. In this section, we will compare the original ‘About’ section provided by you with a rewritten version aimed at enhancing its impact and readability.

Original About Section:

“I am a strategic, analytical, collaborative, transformational executive with over 20 years of experience leading globally distributed quality assurance teams across a variety of industries. I have achieved an exceptional track record of ensuring quality systems are delivered into production. I lead people, managing by example, inspiring them to achieve stellar results. I believe business processes must be created and modified using metrics to gauge individual and team performance.

KEY FOCUS AREAS Quality Assurance | Testing Center of Excellence | Process Improvement | Automated Testing | Performance Testing | Metrics | Agile | DevOps | Shift Left | Systems Integration | Mergers/Acquisitions | Large Testing Teams | Vendor Management | Outsourcing | Offshore | Environment Management | Test Data Management | Strategic Planning | Organizational Design | Consulting | ROI | Scalability | Mobile | Ecommerce | SEO

KEY METRICS • Managed annual budget of 15 million • Directed globally distributed team of 250+ people • Achieved 95% automation • Leveraged automation resulted in saving company 5 million dollars • Reduced regression timeline by 1 week • Reduced defect leakage from 38% to 9% • Successfully converted 8 million customers into a billing platform

LEADERSHIP EXPERIENCE • 15 years of Software Quality Assurance management • 15 years of multi-tier system integrations • 10 years of managing high performing globally distributed teams • 10 years of transforming organizations through continuous process improvements • 10 years managing multiple vendor relationships • 8 years leading globally distributed teams through 4 acquisitions

INDUSTRY EXPERIENCE • Telecommunications • Insurance • Healthcare • Finance • Government (DoD) • Manufacturing

I have participated as a guest panelist at the following events: LIQE Dallas 2015, LIQE New York 2015, and LIQE San Jose 2015.”

Rewritten About Section:

“With over two decades of leadership in quality assurance, I stand at the forefront of orchestrating global teams and driving transformative excellence in various sectors. My journey has been marked by a strategic, analytical approach, fostering collaboration and guiding teams in diverse industries from telecommunications to manufacturing.

At the core of my ethos is a commitment to leading by example and inspiring teams to reach their highest potential. I’m proud of my track record in deploying quality systems efficiently into production, ensuring both precision and scalability.

Key Areas of Expertise:

  • Pioneering Quality Assurance and Testing Excellence
  • Spearheading Process Improvements and Automated Testing Strategies
  • Championing Agile and DevOps Methodologies
  • Navigating Systems Integration and Mergers/Acquisitions
  • Cultivating Large-Scale, Global Testing Teams and Vendor Partnerships
  • Enhancing ROI through Strategic Planning and Organizational Design

Notable Achievements:

  • Managed a robust annual budget of $15 million, optimizing resource allocation
  • Led a dynamic, globally distributed team of over 250 professionals
  • Achieved a remarkable 95% automation rate, leading to a $5 million cost saving
  • Significantly reduced regression timelines and defect leakages, boosting overall efficiency
  • Successfully migrated 8 million customers onto a new billing platform, showcasing seamless integration capabilities

Leadership and Industry Footprint:

  • Decade-long experience in transforming organizations and managing multi-tier integrations
  • A seasoned leader in managing high-performance, globally dispersed teams
  • Extensive background in the telecommunications, insurance, healthcare, finance, government (DoD), and manufacturing sectors

As a recognized thought leader, I’ve shared insights as a guest panelist at prestigious events like LIQE Dallas, New York, and San Jose in 2015. My goal is to continually drive innovation and excellence, shaping the future of quality assurance and testing.”


Reflecting on this unique experiment comparing my original content with the enhancements made by ChatGPT, it’s evident that AI, particularly ChatGPT, possesses a significant capacity to refine and elevate professional content. As I analyzed the changes made to my LinkedIn profile, including the headline, About section, and resume, I noticed distinct improvements in structure, clarity, and engagement. This experience has solidified my decision to update my LinkedIn content, incorporating many of the elements suggested by ChatGPT.

This experiment has reinforced my existing perceptions about the utility of AI and ChatGPT in content creation. ChatGPT has proven to be an invaluable tool, offering fresh perspectives and suggestions that can transform standard content into something more compelling. However, it’s also clear that the AI’s output shouldn’t be used verbatim. The key lies in blending ChatGPT’s suggestions with my own insights and personal touch. By tailoring the AI-generated content to more closely align with my unique professional narrative and style, I can create a final product that truly resonates with my audience and represents my professional identity accurately.

In conclusion, my experiment with “Human vs. AI: LinkedIn Content Writing” reveals that while AI like ChatGPT can significantly enhance content creation, it’s the human element of customization and personalization that brings it to life. ChatGPT serves not as a replacement but as a powerful ally in the art of crafting compelling professional narratives. The future of content creation, especially in professional contexts like LinkedIn, will likely be a synergistic blend of AI efficiency and human creativity, each complementing the other to produce the best possible outcomes.

Ron Wilson